Our Go-To $10 Mascara (That We Keep Buying Again and Again)
This favorite is recommended by Esti Morgenstern MUA, Let’s hear why:
After trying mascara after mascara—high-end, hyped-up, and everything in between—I keep coming back to this $10 drugstore gem. It’s hands-down my favorite go-to.
What I love most? It doesn’t clump. It lengthens and thickens beautifully, giving your lashes that perfect, full look without going overboard. It’s the one I reach for daily.
I use the non-waterproof version during the week—it’s easy to remove, super lightweight, and still holds up all day. For Shabbos and weekends, I switch to the waterproof version since it stays put longer. Just a heads up: waterproof mascara can be harsh on your lashes if used too often (it tends to clump and can lead to fallout), so I save it for when I really need that long-lasting hold.
If you’re looking for a reliable, affordable mascara that actually performs, this $10 one is my tried-and-true favorite. Trust me—once you try it, you’ll keep buying it too.
L’Oreal Paris Lash Paradise Mascara
$10
